Importance of Color in Industry and Color Meter

The appearance of the product has a significant impact on consumers' purchasing behavior. When purchasing a product, consumers will immediately judge the value and intended use of the product based on the appearance of the product. Therefore, brands in various industries are committed to giving customers a good first impression. Color is an effective way for companies to convey information through the appearance of their products.

The human eye can recognize up to 10 million different colors in the visible spectrum. Color conveys important information about the surrounding environment. A color can effectively convey information and encourage observers to change their behavior. According to this idea, people usually consider using bright safety colors around potentially hazardous environments (such as construction sites). Bright orange safety cones, road signs and worker clothing stand out.

Color can also affect people's mood. Although different cultures may have different understandings of the color meaning, color psychology shows that color affects consumer behavior, making color an important tool for the entire industry.

Consumers usually get the first impression of the brand through packaging. The packaging may contain other design elements, but color and logo are two prominent points. When a brand uses the same color on its packaging, logo and other materials, the color or color combination may become synonymous with the brand, making the product easy to distinguish on the shelf.

The ideal brand color will vary from industry to industry. Blue and purple generally work well in industries that need to promote relaxation and trust, such as healthcare and finance. In contrast, colors such as red and orange exude enthusiasm, determination, confidence and optimism, making them ideal for more optimistic brands. In addition, some so-called harmonious color combinations will produce positive reactions. Harmonious colors can complement each other.

In some industries, color indicates the overall quality of the product and the ability to meet consumer needs. For example, colors in manufacturing must be consistent because they affect the function of the product. For example, paint, furniture, etc. Consumers do not want to buy paint or furniture with inconsistent colors. Therefore, the color difference control of the product is particularly important. Linshang color meter is committed to providing accurate color measurement and color difference comparison. Help manufacturers solve the problem of product color quality inspection.

In order for a product or packaging to meet brand standards and achieve the desired results, its color needs to meet strict regulations. This means that manufacturers need highly accurate methods to measure slight color difference. The human eye can’t reliably perceive colors. The Linshang color meter solves this problem by providing objective data about the color of the object, such as the LAB and LCh values of the color. To learn more about color measurement, please contact us!